BRP

The three-wheeled touring vehicle gains traction in the U.S. market

Category ― Publicity and optimization
Date ― 2018
Challenge

Drive interest in the U.S. market for the Spyder, a unique three-wheeled touring vehicle very popular with Canadian consumers.

Process

Use our Structural Mapping Process (SMP) and qualitative field research to identify key emotional insights and, upon closer inspection, uncover that Spyder enthusiasts have a much different mindset than traditional motorcycle riders.

Creative Solution

The number of leads redirected to dealerships nearly doubled, while investment was nearly cut in half.
Dealerships saw sales increase by 10%, in addition to a significant increase in profit.

Results