No Man's Sky

Waking Titan: An alternate reality universe that connects fans from around the world

Category ― Alternate reality game (ARG)
Agency
Challenge

Give back to the gaming community and thank longtime fans by offering them an unforgettable integrated experience.

Process

Create exclusive and engaging content that would allow fans to establish new friendships and share their passion for the game.

Creative Solution

2.5 million puzzle-solving attempts.

More than 800,000 interactions with our chatbots and video game terminals.

Countless panic attacks on Discord as our team worked day and night to make sure everything ran smoothly, and that the narrative picked up and evolved.

Results