Stronger together
We’re a collective of eight independent, highly specialized Canadian agencies united by a shared mission: combining intelligence, creativity and strategy to help you solve your business and marketing challenges.
Independent by natureDistinct by design
People come first, wherever they are.
Toronto
Montreal
Paris
Dubai
Singapore
We have hubs around the world: in North America, Southeast Asia, the Middle East and Europe, plus a global network of independent partners.
275
wildly talented humans
5
hubs across three continents
50+
expert disciplines under one roof
15+
years of steady growth
One collective.
Eight specialized agencies.
Driven by entrepreneurial spirit.
Infinite Possibilities.
Being independent means we can move fast and involve the right people at the right time. That’s over 275 specialists across 50 disciplines, from strategy and creative to business intelligence, marketing, design, media, experiential and transcreation.
OUR SERVICES ARE MADE TO MOVE WITH YOU
Strategic Intelligence
Our management consulting and strategic advisory services create value for organizations by reframing business challenges, accelerating growth, driving transformation, and fostering lasting innovation.
Research and Insight
Transformation
Learning and Support
Strategy and Positioning
Evaluation and Optimization
Communications
We craft stories that sound like you and resonate with the people you’re trying to reach. From 360° campaigns to everyday content, we bring strategy and emotion together to make your message land with impact.
Creative Development and Production
Content Strategy and Creation
Brand Design and Identity
Strategy and Research
Media
We use data to connect, not just optimize. By pairing smart strategy with real human insight, we help you reach your audience in ways that feel timely, relevant and respectful of their attention.
Omnichannel Strategy
Marketing Science
Content Ecosystems and Engagement Strategy
Media Activation and Sponsorship
Transformation and AI Consulting
Lifecycle Design & CRM Integration
Experiential
We design experiences that people feel. Whether it's a branded environment, narrative visitor journeys or immersive activations, we bring strategy to life in ways that build trust, spark emotion and leave a lasting impression.
Strategy and Planning
Content Development
Multidisciplinary
Project Management
Technical Development and Production
Our leaders
Around here, leadership is a team sport.
Sébastien Fauré
Chief Executive Office and Co-Founder, Humanise
Jean-Sébastien Monty
Chief Operating Officer and Co-Founder, Humanise
Shari Walczak
Co-Founder and Chief Strategy Officer, The Garden
Shane Ogilvie
Co-Founder and Chief Creative Officer, The Garden
Marie-Claude Lachance
President, Bleublancrouge Canada and Senior Vice President, Integrated Strategic Solutions, Humanise
Charles Beaulieu
Partner and Chief Innovation Officer, Glassroom
Dave Gourde
President, Glassroom
Eric Demay
President, GSM Project
François Bellehumeur
Studio Director, GSM Project
Penelope Fridman
President and Co-Founder, L’Institut Idée
Ève Mathieu
President, Fieldtrip
Our work
Fresh ideas, lasting impact
A sensory dive into the heart of France
Building an immersive experience where art and rhythm collide.
Services
- Experiential strategy and planning
- Content development
- Experiential design
- Project management
- Technical development and production
Humanity before technology
Creating an identity and voice for a nonprofit setting AI guardrails.
Services
- Brand strategy and positioning
- Identity and brand expression
Guilty pleasures you can own
We created a platform that celebrates the books you love to love in secret.
Services
- Strategy
- Creative Development
- Design
- Production
Where lead quality meets business goals
Services
- CRM & Lifecycle
- Digital Transformation
- Marketing Science
- Content & Engagement
A breakthrough moment for female sexual empowerment
Services
- Strategy
- Creative Development
- Production
125 years that tell a bigger story
Revealing the true scale of a financial institution built to last.
Services
- Creative development
- Content strategy and creation
- Media strategy, buying and performance
our clients
- Desjardins
- metro
- Sothebys
- Marriott
- pwc
- ubisoft
- British Museum
- Lucas Film
- National Geographic
- ebay
- Jack Astors
- Mila
- Northstar
- Cadillac Fairview
- kobo
- Mackenzie_en
- B&L
- carlsberg
- Cineplex
- sodastream
- Roots
- Bimbo
- Jean Coutu
- CCM
- Lactalis
July 22, 2025The “No-Code” and “Prompt-to-App” Revolution: AI Serving Real Use Cases
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July 22, 20255 Ways to Reinvent Your Content Strategy (And You Won’t Believe #4!!!)
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June 5, 2025Three truths every advertiser should know about first-party data activation
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April 24, 2025Mackenzie Investments and The Garden Launch Bold New Campaign to Reposition Brand for the Future
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April 22, 2025Sarah Thompson Joins Glassroom Toronto as Executive Managing Director
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March 20, 2025Our secret weapon for insight and alignment: The Structural Mapping Process
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