Dermapure

Des signaux plus clairs, des résultats plus nets

Se concentrer sur l’essentiel: de vraies patientes, une vraie croissance.

Services

Parcours et CRM
Transformation numérique
Marketing Science
Contenu et engagement

Brief

Dermapure, a fast-growing Canadian brand of aesthetic clinics, is expanding into underserved markets. Lead volume was high, but many contacts weren’t converting into new, high-value patients. With key conversion moments happening offline, the media strategy lacked alignment with business outcomes. A smarter, value-driven approach was needed to optimize investment and accelerate growth.

Problème à résoudre

The original paid search strategy was delivering a 550% lift in lead volume, but we had no visibility into which of those leads drove actual business value. Without distinguishing new vs. existing patients or understanding clinic-level priorities, the media algorithm continued to prioritize low-cost leads over strategic ones. We needed to reorient toward value, not just volume.

Solution

We rebuilt the paid search strategy around high-value outcomes, integrating first-party data and offline conversions. By capturing user identifiers, we linked ad clicks to clinic visits and retrained the algorithm to prioritize leads most likely to convert. Custom bid strategies, designed in partnership with Dermapure’s BI team, reflected patient value by clinic and service type. In the first months, conversion value increased by 210%, with total conversions up 60%. The model now prioritizes net-new patients and aligns bidding with long-term business impact. Further gains are expected as platform learning improves and the offline data loop strengthens.