Glassroom, a member of the Humanise Collective, is excited to announce the appointment of Sarah Thompson as Executive Managing Director of its Toronto team. Sarah brings unparalleled creativity, marketing, artificial intelligence, analytics, and data strategy expertise, drawing from her extensive experience across multiple industries. Throughout her distinguished career at some of Canada’s most prominent agencies, she has consistently shaped the future of media strategy and brand innovation, driving business growth through media excellence.
This hire is pivotal for Glassroom, which looks to strengthen its position as a leading player in the Toronto market, especially for brands looking to leverage their data as a powerful and insightful competitive advantage. As an independent, Canadian-owned agency, Glassroom has steadily expanded its client portfolio and established itself as a distinctive alternative to traditional media agencies.
“Glassroom’s commitment to transparency and serving the best interests of clients resonates with my vision for what a media agency should be in 2025,” said Sarah Thomson. “As we navigate the complexities of today’s media landscape, we will strive to build a model designed to support the growth of Canadian businesses and invest with the utmost integrity and quality. We will focus on great strategy, being experts in media, the right investments and operational excellence for our clients. Media can grow a business, and we will do it right.”
Sarah’s distinguished career includes key leadership roles such as president of media at Dentsu Canada and Chief Strategy Officer at Mindshare and Theo, alongside work with prestigious clients like Rogers, TELUS, TD, Sobeys, and Ford. Sarah was voted “Media Leader of the Year” by the Youth Ambassadors of the Canadian Media Director’s Council (CMDC) and nominated by Strategy Magazine as “Media Leader of the Year” in 2023. She is a vocal champion of diversity and supporting quality media environments in Canada.
“Sarah is one of the rare media leaders who truly excels in strategy, digital performance and technological platform implementation,” said Dave Gourde, president of Glassroom. “The combination of these three skills is critical to achieving a competitive advantage for marketing decision-makers. We’re fortunate to have found all these capabilities in one exceptional leader.”
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