Stronger together

We’re a collective of eight independent, highly specialized Canadian agencies united by a shared mission: combining intelligence, creativity and strategy to help you solve your business and marketing challenges.

Independent by nature
Distinct by design

People come first, wherever they are.

Toronto

Montreal

Paris

Dubai

Singapore

We have hubs around the world: in North America, Southeast Asia, the Middle East and Europe, plus a global network of independent partners.

275
wildly talented humans
5
hubs across three continents
50+
expert disciplines under one roof
15+
years of steady growth

One Collective.

Eight specialized agencies.

Driven by entrepreneurial spirit.

Infinite possibilities.

Being independent means we can move fast and involve the right people at the right time. That’s over 275 specialists across 50 disciplines, from strategy and creative to business intelligence, marketing, design, media, experiential and transcreation.

Strategic services

Business for Humans (B4H):
Creating Meaningful Impact

Creativity in business, clarity in decisions

Five services to help leaders see further, decide with confidence and drive lasting change.

Problem framing
This problem-framing service identifies the real source of issues, whether perceptual, operational, financial or anthropological, through deep analysis that delivers durable solutions, fosters innovation and creates tangible impact.
Connected Intelligence
Powered by L’Institut Idée, this service leverages connected intelligence to help leadership teams align on ambitious solutions through its proven Structural Mapping Process.
Strategic Foresight
This foresight service integrates data, trends and stakeholder insights to help companies anticipate multiple scenarios and pivot toward a future that is relevant, sustainable and resilient.
Intuition Validation
Advanced data analytics and statistical modeling turn gut instincts into evidence-based decisions, enabling smarter investments and bolder actions.
Cultural Currents
Supported by data and trendwatching, this service uncovers the potential of cultural currents and subcultures to broaden a company’s influence and open new market opportunities that drive growth and lasting relevance.

Expanded services

Connecting brands

and audiences

Communications

We craft stories that sound like you and resonate with the people you’re trying to reach. From 360° campaigns to everyday content, we bring strategy and emotion together to make your message land with impact.

Creative Development and Production
Content Strategy and Creation
Brand Design and Identity
Strategy and Research

Media

We use data to connect, not just optimize. By pairing smart strategy with real human insight, we help you reach your audience in ways that feel timely, relevant and respectful of their attention.

Omnichannel Strategy
Marketing Science
Content Ecosystems and Engagement Strategy
Media Activation and Sponsorship
Transformation and AI Consulting
Lifecycle Design & CRM Integration

Experiential

We design experiences that people feel. Whether it’s a branded environment, narrative visitor journeys or immersive activations, we bring strategy to life in ways that build trust, spark emotion and leave a lasting impression.