
The principles that guides what we do
Get in touchBusiness can and should be a force for good. Apple products are designed in California and built by people all over the world. We strive to uphold our high standards everywhere we operate, supporting the people and communities across our global supply chain, and working to protect the planet we all share.
Our Approach
Collaborative, human-centered and driven by purpose.
Business for HumansPowered by people,
not protocols.Business for Humans means seeing clients and consumers as people first. We care, connect, and collaborate—sitting on the same side of the table to solve challenges together. No hierarchy, just shared ideas, success, and humanity.